Acting President Bush has chosen Charlotte Beers as “undersecretary of state for public diplomacy and public affairs”. Her job is to sell the Muslim world on the idea that America is actually a pretty swell place, and that Osama bin Laden is a bad guy.
Her qualifications? She was the brains behind the advertising campaigns for McDonalds and Head and Shoulders shampoo.
Her plan? She says that George W. Bush will be “embodying the brand”, and that that’s “a pretty inspiring place to start.”
God help us all.