The local supermarket chain is H-E-B. They’ve been around for 100 years. If you look at the bottom of the web site, you’ll find out why they’re called H-E-B:
Copyright 2001-2005, H.E. Butt Grocery Company
Yes, H-E-B is H.E. Butt, founded by Florence Butt, and still owned by Butts today.
Obviously I find this endlessly amusing.
The generic products they sell are pretty good quality, so we buy them a lot. Instead of Coke or Pepsi, the refrigerator is stocked up with Butt soda. I’m also quite a fan of the cheap Butt burritos, and I just enjoyed some Butt yogurt.
There’s a gas station at one of the big Butt groceries nearby, selling discount fuel; I must remember to fill the car with Butt gas. We don’t tend to have much use for the Butt pharmacy, though.
Oh, and the supermarket chain decided to call their mascot for kids the H-E-Buddy—which of course, means he’s the Butt Buddy.