18 March 2005

Check your preconceptions

Recent research reveals that if you have a “white-sounding” name like Emily or Brendan, you are 50% more likely to get invited to a job interview than if you have a “black-sounding” name like Latisha or Jamal.

Of course, it’s easy to criticize others—and fun, too—but less easy to evaluate one’s own implicit biases. That’s where implicit association tests come in.

Through the magic of Macromedia Flash and statistical science, you can now measure your own unconscious bigotry in the privacy of your own home! Find out if US propaganda has you automatically suspecting Muslims! Measure whether you have a secret bias against fat people, or whether you automatically hate skinny women! But remember, you might not like what you discover about yourself

© mathew 2017