Quote from actual conference session description:
The mellow flavor of Swiss cheese enhances sandwiches, soups, and sauces. Experts know how to control the size of the holes in Swiss cheese by changing the acidity, temperature, and curing time during the complicated holeforming fermentation process. Similarly, site visitors savor the experience of interacting with enterprise content and traditional HTML and graphics on web pages.
The title also uses “surfacing” as a verb.