Nintendo have officially announced the name of their next generation console: Wii. Pronounced ‘wee’. I kid you not.
Congratulations, Nintendo. You’re up against stiff competition, and we weren’t sure you could pull it off; but with a branding decision like this, urine the running for sure. The guy who came up with this name must be a real whiz. How did you think of it? It’s a bit of a riddle, for sure.
No doubt there will be a shower of solid gold hit software—a veritable golden shower of games. You’ll be flush with cash in no time. I can see you being number one in the industry, oh yeah.
I hope you keep the multiple color options, I’m sure kids will love asking each other “What color is your Wii?”. I think the porcelain white looks good myself.