Full of sound and fury, signifying great savings


Instead of giving hurricanes and tropical storms the same boring names time and time again, we should sell naming rights to the highest bidder. Tropical Storm Scion xA! Hurricane X-treme Cheddar Doritos!

Weather maps could show the corporate logo in the middle of the storm.

And here’s the best bit: money raised could go towards relief efforts.

You may think corporations wouldn’t want to be associated with life-destroying disasters, but we’ve already seen the Chevrolet Avalanche and Oldsmobile Tornado, no doubt soon to be followed by the Mitsubishi Tsunami, the Toyota HSN1, and the Ford Wildfire.