Full of sound and fury, signifying great savings

Proposal:

Instead of giving hurricanes and tropical storms the same boring names time and time again, we should sell naming rights to the highest bidder. Tropical Storm Scion xA! Hurricane X-treme Cheddar Doritos!

Weather maps could show the corporate logo in the middle of the storm.

And here’s the best bit: money raised could go towards relief efforts.

You may think corporations wouldn’t want to be associated with life-destroying disasters, but we’ve already seen the Chevrolet Avalanche and Oldsmobile Tornado, no doubt soon to be followed by the Mitsubishi Tsunami, the Toyota HSN1, and the Ford Wildfire.