“Our fundamental belief is we would have difficulty differentiating. The commoditization risk was very high.” — Nokia CEO Stephen Elop, 2011.
“We need to compete with Android aggressively. The low-end price point war is an important part of that.” — Nokia CEO Stephen Elop, 2012.
That’s right — Android would have be a race to the bottom, so Elop decided to go with an OS nobody wants and try and dig to the bottom even faster.
What a brilliant strategy. No wonder he got a €473,070 bonus.