A few years ago after some social media sites started telling me whenever #superbowl was trending, I got into the habit of responding by posting photos of majestic owls tagged #superbowl.
Just over 3 years ago I decided that the joke was wearing thin — but that it could be rescued by taking it to the next level. I got spousal buy-in to throw an actual Superb Owl party. (I would like to take a moment to say that this was before Colbert.)
The first year we went to extra lengths to make it clear that it was an owl-related party, and that there would be absolutely no sporting events on TV — just owls. Strangely some people seemed to doubt this beforehand, thinking that the whole owl thing was some sort of joke. Well, in a way it was, but not in a superficial way — I had a full-length owl documentary playing on the TV. The event proved surprisingly popular, and several people who learned about it afterwards said that they wanted to go to an owl party.
For SuperbOwl II we had an owl cake, owl cookies, and owl-shaped crackers. We also had Hitachino Nest beer, and Bubo Wines. I even picked out a selection of ads from YouTube which featured owls, so that we could have a SuperbOwl Commercial Break.
This year was SuperbOwl III: The Owls Are Not What They Seem. To shake things up a bit, we went with a Twin Peaks (and owls) theme, and served brie and baguettes, chocolate bunnies, cherry pie, damn fine coffee, smoked cheese, cherries on the stem, and so on, accompanied by the music of Angelo Badalamenti.
I’ve already got ideas for SuperbOwl IV, but I’d like to suggest that other people take the idea and run with it next spring. It’s a hoot.