Video games: It's all about the story

I saw an article recently where someone wrote about the fact that he had realized he wasn’t going to finish any of the half dozen video games he had started playing – and that he was OK with that. This surprised me, so I looked for statistics on how many people finish video games. An item from 2011 suggests that 90% of the time people don’t finish a video game, but that’s based on an industry anecdote.