Groupon in Austin today was a special from a company calling itself Haute Cakes Couture Desserts. Let me explain why that’s a horrible name for a company. Firstly, “Haute” is pronounced “oat”. So it’s oat cakes. Oatcakes are a kind of flat unleavened Scottish cake. They’re nothing like the cakes the company sells. Secondly, “Couture” is dressmaking. So put together all the concepts the name brings to mind, and we have “Fashionable dry oatmeal pancake dressmaking desserts”.