I bought an Amazon Kindle 2 earlier this year. I’ve now read several novels and a bunch of short stories on it, as well as two magazines and a newspaper. I feel I know the device well enough to be able to review it. Mobile phones are all about bling. Fancy cases, custom screensavers, custom ringtones, and so on. The iPhone has upped the ante as far as bright candy-colored animated buttons, slick animations, and throwaway gimmick applications.