Aww, puh-leeeeeeeeeze?

The following information is taken from Fast Food Nation: The Dark Side of the All-American Meal by Eric Schlosser, from a chapter which talks about the marketing of fast food to children. James U. McNeal, a professor of marketing at Texas A&M University, is considered America’s leading authority on marketing to children. In his book Kids as Customers (1992), McNeal provides marketers with a thorough analysis of “children’s requesting styles and appeals.