The following information is taken from Fast Food Nation: The Dark Side of the All-American Meal by Eric Schlosser, from a chapter which talks about the marketing of fast food to children. James U. McNeal, a professor of marketing at Texas A&M University, is considered America’s leading authority on marketing to children. In his book Kids as Customers (1992), McNeal provides marketers with a thorough analysis of “children’s requesting styles and appeals.
If you’ve ever cooked rice in a rice cooker, you’ll have noticed the papery residue that gets left around the rim. I’m not sure if that has anything to do with how rice paper wrappers are made, but they’re pretty thin and brittle, so it seems likely. However, it’s a lot easier to go down to your local Asian supermarket, where they will sell you rice paper in small sheets.